Congress Hub Bern
Business tourism accounts for over two thirds of all overnight stays in the canton of Bern, which makes it an important part of the tourism industry. Bern will now be able to harness its full potential as a destination for conferences and congresses: Bern Welcome, Bernexpo and Kursaal Bern are joining forces to form the interest group Congress Hub Bern.
Bern can look forward to several milestones in the MICE sector in the coming years. Large investments have been made into Bern’s hotel industry. Thanks to numerous renovation projects, the infrastructure standard is extremely high, and new hotels are opening regularly, just like the Stay KooooK Bern City, the Prizeotel, and Los Lorentes. And with the inauguration (planned for spring 2025) of the Neue Festhalle (new festival hall) on the Bernexpo premises, the destination Bern will gain a venue that lives up to the highest standards and can accommodate up to 9,000 people. Bern will now be able to harness its full potential as a destination for conferences and conventions: Bern Welcome, Bernexpo and Kursaal Bern are joining forces to form the interest group Congress Hub Bern.
Advantages of the Congress Hub Bern
Joint marketing
The interest group Congress Hub Bern (consisting of Bern Welcome, Bernexpo and Kursaal Bern) has a joint marketing and acquisition strategy for the destination Bern that allows for optimal harnessing of synergies. Potential event organisers will not have to deal with three different organisations from the same city, but rather have one coordinated point of contact representing Bern as a brand.
Appeal and quality of service
Thanks to the Congress Hub Bern, by 2025, Bern will have established itself as a leading convention destination for national and medium-sized international conventions, trade fairs, and other events in terms of appeal and quality of service. This is a one-stop-shop solution for convention organisers, providing everything from managing hotel allotments to connecting organisers with service providers to recommending matching complementary activities.
Innovation and added value
The Congress Hub Bern fuels innovation and actively seeks out new event formats that create added value. Individual players in the destination Bern oftentimes do not have the strength to organise an event on their own. Now, they are actively approached and supported free of charge in everything from fine-tuning their idea to compiling the candidacy dossier to organising the convention. Thanks to the Congress Hub Bern, ideas are brought to life, and the combined know-how of nationally and internationally connected experts in areas such as life sciences, education and sustainability is utilised in the most efficient and effective way.
Bern as a congress hub
Interest group Congress Hub Bern
Bern Welcome, Bernexpo and Kursaal Bern officially joined forces in January 2023 to form the interest group Congress Hub Bern in order to exploit synergies and expand their joint network. The aim of this collaboration is to attract existing and new congress formats to Bern and thus generate sustainable added value for the entire region in every respect. This is achieved primarily through joint market development, coordinated acquisition planning and the development of ideas for new event formats. The Linden 3L agency supports players in Bern in awakening dormant ideas and turning them into reality on behalf of Bern Welcome.
How to benefit from the Congress Hub Bern
Are you an expert in your field with a large professional network? Have you been mulling over an idea for a congress for a while or are you thinking about bringing an existing event format to Bern? You bring the contacts and a good idea to the table, and we, the Congress Hub Bern, will support you free of charge with our know-how. We will help you get the ball rolling, from the first concept on paper to the candidacy dossier all the way to the potential implementation of the event. Feel free to contact us to discuss your idea in a non-binding meeting.
About the Bernexpo Groupe
Every year, the live marketing company Bernexpo Groupe stages more than 30 trade shows (be it their own or guests’), over 300 congresses and professional events as well as other events of all sizes. Live communication enables the Bernexpo Group to deliver memorable moments, create spaces where people can come together, and offer a wide variety of platforms. The Bernexpo site is one of Switzerland’s largest exhibition premises: eight exhibition halls across two building complexes offer around 40,000 square meters of event floor space and 100,000 square meters of outdoor space. The Bernexpo Groupe employs a team of around 100 people. Generating a gross value added of around CHF 260 million, it is an important economic driving force for the city and canton of Bern with a nationwide impact.
About the Kursaal Bern
The Kursaal Bern Group is a Swiss company with a long-standing tradition. It comprises of three business units: congress centre, hotel & gastronomy, and casino. The versatile all-in-one package consists of professional congress services with state-of-the-art digital technology, including a streaming studio and 28 flexibly usable rooms for on-site events with up to 1,500 people as well as online events. But that’s not all the Kursaal Bern has to offer. Also at its disposal is the newly designed Swissôtel Kursaal Bern (a four-star superior hotel), which is integrated into the international Accor Group and offers 171 rooms and suites as well as enticing culinary options, and the casinos in Neuchâtel and Bern with their website 7melons.ch. You can find the Kursaal Bern in the heart of Bern, right on the border between German-speaking and French-speaking Switzerland, perfectly located to continuously expand its market position as a major Swiss congress, hotel & gastronomy, and casino group.
About Bern Welcome
Bern Welcome is the destination management organisation of the destination Bern and brings together various players within and along the tourism service chain. It positions and develops the destination and strengthens its competitiveness in the market in an innovative and resource-efficient way, always with a focus on networking. Bern Welcome consists of the holding company Bern Welcome AG and the two subsidiaries Bern Tourismus AG and Bern Meetings & Events AG. The Bern Convention Bureau team offers professional, free advice and support from the planning to the implementation of your event and will provide you with the right contacts as well as useful tips. Here, event, meeting and congress organisers will get everything they need from one single source.